Djenaba Figueroa

Director of Content and Creative, Association Headquarters

Djenaba leads publication production, content development, graphic design, and video development functions for AH client partners. She is responsible for all aspects of leading and managing the Marketing & Communications content and creative functional areas and reports to the VP of Strategic Marketing and Communications. She provides content strategy recommendations for AH clients and collaborates with directors, managers, and Account Executives in order to help shape clients' content execution across platforms. She also reviews data about client audiences to ensure that subject matters and content provided is relevant, effective, and compelling. She provides leadership management for the creative department, ensuring creative projects adhere to project management principles, meet quality standards, and are executed with excellence.
Prior to this role, she worked within nonprofit organizations for over 20 years and more recently in academia where she led all strategic marketing initiatives and produced creative media assets for events, and multimedia campaigns, and designed communications for academic programs, centers, and high-level executive leadership.


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